Thank you, Chair.
I have a couple of questions, but first I want to preface with my mindset that there are two schools of thought on this. One approach would be to pursue a more stringent regulatory approach that would be quite cumbersome, quite slow moving in trying to keep up with the pace of the ever-evolving technology and the innovative uses of that technology in today's social media environment. The other approach would be to simplify and codify a set of ethics standards or rules governing what should be proper use and then provide a hammer when somebody steps out of line.
Whether it be through civil litigation or other types of, shall we say, social licence challenges, we've already seen responses from those companies where their practices have been exposed quite publicly.
I'm going to ask Mr. Elder and Mr. Zushman which approach they would prefer and which one they think might be more beneficial. Would it be giving more power to a privacy commissioner to apply the basic rules and guidelines, and when those things get out of hand to maybe apply a disciplinary approach, or should we get into the business of trying to create a huge regulatory approach in trying to govern some of these issues?