Thank you.
Thank you, gentlemen. This has been a fascinating discussion.
I think we certainly agree, Mr. Elder, we are just on the cusp of the change in the market, in democratization, in innovation from new media. I think we are all committed as a committee to try to find a way to ensure that innovation continues. The question is what happens when the breaches occur, because we're not talking about niceties in these breaches. We're talking issues of identify theft, victimization, and breaches of law and international law. There are serious issues. However, if we step in where we as legislators don't know where we're going, we could seriously impact the development of all manner of ideas and marketing.
I'm very pleased that your marketing organization has a code of ethics. What's interesting is the democratization of business as well. It seems now that the big players are having to adapt and be like small players, because new media favours small start-ups. It favours people who would never have been able to put their ads in a newspaper before. They use Twitter, Facebook, Tumblr, anything else. Now the big guys are having to play with small players, and I think that's fascinating.
Mr. Elder, you say status quo, but then what about the outliers? Should there not be, through the Privacy Commissioner, the tools to ensure that there's predictability in the market so that your guys play by the rules, but for the ones that don't there's a way we can bring them to heel?