I think that users have a number of means of control on the Internet. Some of those controls are featured in browser preferences. For example, you can set up browsers for various safe zones to reject or accept certain cookies and other types of information. When users are using the Internet, when they're using a social media application, they certainly have control over what they post, how they post it, whether they put in their full birth date for example and put it on their homepage, and whether they make that viewable by anybody who is surfing the Internet.
Moving forward, and I don't know whether you heard about this when you were in Washington, there are initiatives looking at things like interest-based advertising in the U.S.A. which we're working on bringing to Canada and Canadianizing. This is the Digital Advertising Alliance, DAA, initiative. Sometimes when you're surfing you may see a little triangle with an “i” in it on an ad. You can click on that and it will give you information about why you're seeing that ad, why it's being displayed to you.
It will also give you options to go to a centralized page where you can choose whether or not you want it to be placed in cookies on your machine to give you that kind of targeted advertising. It gives you quite a bit of choice as to whether you don't want to receive any or you don't want certain companies sending you targeted ads and collecting information. There's quite a bit of leeway for user choice.