That's a subject for a very lengthy debate on which we could canvass. I had at first thought about studies just like this one. I also had thought about reaching out to industry as one way to do it, and to see different ways that they could allow for people's privacy.
I guess what I don't want to see is a wholesale exposition of data that's offered by Canadians to these companies in good faith and that's subsequently used for unintended purposes. I think that's something that should be looked at by Parliament to craft an adequate response.