Completely. Incognito is your anonymous way of accessing the Internet.
The other two distinctions I would make are these. I was careful in my comments to make the point about anonymized and aggregated data. As you discussed what data may or may not be valuable to the company, I was careful to emphasize that there's a substantial amount of what could be classified “transactional” or “network” data. This is about how traffic is being communicated through the network and how we see attacks on customers' accounts. That isn't necessarily user data but it is relevant to a user. We find that data very valuable, and that's what allows us to provide security services not only to the individual but to our whole company and the Internet as a whole.
There is a vast quantity of information that's not specifically user data. It is still extremely valuable to the company because we use it to turn around and provide services to individuals that allow them to operate more safely and securely and to have greater access over their own personal information online.