Thank you for your question.
In my experience, we've seen companies react quickly and strongly to the Privacy Commissioner's rulings. In my personal experience, I've had some very constructive conversations with both the federal commissioner and the provincial commissioners about the products and services we're about to introduce or have introduced. There's a very effective dialogue that happens that encourages us to be innovative in the products and services we provide to Canadians while reinforcing that there is legislation in place that we must meet. We see that sort of dialogue as a very constructive way to continue to offer exciting and innovative products to Canadians.
A move to a system that is more enforcement-based would prompt some caution on the part of companies. In a system that was more heavily focused on enforcement, we would have to consider the possible repercussions of having that open a discussion of how our products roll out and how the Privacy Commissioner interprets our actions.