No, you know how I would phrase that? I would actually turn it around. I would say that if everyone used that mode, and you had advertising that was less relevant to your specific interests as a skier, or as a hunter, or as a parent, you would have more generic advertising that would be less effective.
This would mean that businesses would have to spend more money, advertising with very broad and clumsy tools, to try to attract their customers, so in fact we would all find that more expensive.