Looking at the site, which we have just gone on without a password, I see that it goes right up to 55 or 57 years of age. So you have quite a breadth of people communicating on this site. The issue that concerns me most is what happens to the data.
We were told early on in our study that the information divulged by people entering any type of social media site is...it's a very open and free type of release of information. Clearly, people give all kinds of information, to the point that we see situations of horrific tragedy like the one in B.C., a situation with a young woman who likely regretted the information that was on the site, but had no recourse—she couldn't pull that information back.
One concern I have is how secure the data is. Are you aware of any breaches of the database? Have there been any questions about the security of the database?
And going back to the issue of full deletion of the data—you talk about six months to two years—I would think that if I had given you my data and wanted to have the information deleted, I would like to have it deleted the day I made that decision, regardless of the business model. I come from a business background, so I understand that there are complications with that, but I am concerned about this part of it.
As to your commitment to the full deletion of that information, are you committed to this being where you are headed?