In your short time in the business, one of the things that I've seen in our study is that it appears that within the social media environment some of these companies and some of your competitors out there have been caught doing this. They tend to push the envelope. They push the envelope to the extreme, to the limits, and then they apologize once they're caught.
The question I have is this. What's your position on that? When you look at some of the majors that have been caught in this type of stretching of technologies, boundaries, as they have, how would you recommend we manage our recommendations as we complete our study?