Your mandate is more expansive than mine. You're interested in offline and online, all privacy and ethics. I'm only in online. So should you be interested? Yes, I think it's a very lucrative area in the U.S. It works particularly in retail locations where a large retailer can match a loyalty points card to behaviour online and target somebody's real interests. It's a large, growing, lucrative area in the U.S.
I do think there are several players in Canada that are large enough to take advantage of it. We're not one of them. We have no offline operation. We have no retail or commerce operation.