There are three points I would like to make.
First, there has to be a fundamental change in attitude, meaning, we need to stop seeing privacy protection as an expenditure for social media sites and other organizations. Protecting the privacy of Canadians is a long-term investment that will ensure better trust in the product by users and that makes it possible to drastically reduce the very real risks associated with cybercrime in particular. Protecting everyone's personal information is an investment, not an expense. Once we see the problem from that perspective, we will have already taken a huge step forward.
Second, we are seeing that, in this increasingly digital society, we are quite simply reproducing social and economic inequalities. In fact, the privacy protection problems first and foremost affect all the most socio-economically vulnerable groups in Canada. So it is important to think about privacy as an issue of social and economic inequality.
Third, we need a national privacy protection strategy for the digital era. It should be consistent, involve academics and independent organizations that focus on the issue, but it would also require extensive research, which should be of quality and subject to concrete applications that would enable Canadians across the country to better protect their privacy in a digital environment. Basically, it would be very important to establish this kind of national strategy.