That is at the heart of the problem. You are absolutely right. It's extremely difficult, if only because of the volume of data being exchanged and the extensive use of the media today to adopt a perspective that allows us to manage everything. I think what we need, first and foremost, is a set of consistent standards that would serve as a framework and would very clearly require the various players, regardless of their business model, to respect the standards across the country.
In addition, there must be increased accountability of those players to Canadian public institutions. We also need some non-judicial processes—and I stress the word "non-judicial"—to resolve conflicts between users and managers of social media sites. The lines of communication between the people who manage the sites and the people who use them must be improved. The lack of productive and non-judicial conflict management mechanisms create the tensions we are currently seeing.
Above all, it is important for us that users be more involved in the dialogue on privacy issues. They know what problems they are facing and they have solutions. They have brilliant ideas that escape the experts most of the time. Let's start a dialogue with those people.