On this specific topic, I believe, from a regulatory point of view, what we have is probably sufficient. The tools are needed for the Privacy Commissioner at this point to go out and establish the framework with the industry, the academics, and the community at large, as to how it works. I'm kind of afraid to say what should be the regulation because it becomes too quickly a prescriptive model when we're at a very early stage of a new economy unfolding in front of our eyes.
Any kind of pre-emptive regulatory process could make it actually hard for a business to grow. I'm just coming from a business point of view, how they'll react. It would be very hard to deal with it. Smart regulation in this sense is really to deal with it as things unfold, establishing the right framework to deal with it on an ongoing basis.