No, absolutely; the information is there so it can be reactivated in the event that a user wants to. I understand the practicality of that. I'm just worried that some consumers might think they're actually deleting something when in fact an account is deactivated.
The question I want to ask you right now is this. I don't know if you have any survey information. Obviously, when I look at the site, and it's very typical of what most sites are, it says, “By clicking Sign Up, you agree to our Terms and that you have read our Data Use Policy, including our Cookie Use.” That's what it says on the page that I have open here in front of me. The terms that you have are 19 clauses long, and it's written largely in legal jargon. That's fine; it's a binding agreement. Your data use policy is quite broad and would take an educated reader or user quite some time to read and discern, particularly the part about cookie use. For those who aren't very familiar—even though the younger generation has grown up with computers, I didn't have that luxury, but I've figured it out since—all of that is a single yes-or-no agreement by the end user who wants to use your product.
First of all, how many people do you think will actually read all of that before they click on it? Do you have any indication from your users of how many of them actually have done so, even though they're responsible to do so?
As well, would you ever give any thought to having a situation whereby a user would have options to agree to certain terms and certain conditions and give them the option, depending on their feedback, of tailoring your site and the services that you offer to them, based on their preferred level of user interaction and user interface with your company?