I think that's important, because we hear that if the advertisers are in there they have access and they know about an individual. That's a critical aspect of this. It's just an opportunity to get ads out to people, so that these products will be front of mind and so on, which I think is significant.
I would also like to talk about the default settings. What is the reasoning behind Facebook's default settings being wide open, or public, on virtually all of the Facebook features, requiring the user to restrict all aspects of their account as they wish, rather than having the default setting set to friends only?