It's telephone data. Okay, thank you.
I'm looking at some of the briefs I have read on various big data companies. I'm certainly not saying that Acxiom is a bad player, but there have been some examples of problems. We're trying to get our heads around what big data does.
If we have 1,500 points of data on individuals, that would seem to be a lot of information. The data brokers collect general land title information, birth records, licences, court records, telephone directories, and non-public information that can come from loyalty card purchasing histories, consumer surveys, warranty restrictions, and information from magazine subscriptions. Then, through cookies, they are able to track browser use on the Internet. Would Acxiom be doing that with U.S. consumers?