But you're saying you don't separate the data points out so that if we start to identify that Joe Blow goes to the liquor store and uses his air miles points to buy his liquor every week, that's put in the data. We know that he's been divorced because we have the divorce records. We know where he lives. You don't separate the name information from what they do. That can all be purchased.
On December 6th, 2012. See this statement in context.