If somebody was re-tweeting an article they'd read, would you have a way of tracking that? I mean, this is the use, through your platform, of someone else's...and of course there's advertising taking place, perhaps, if you are sent to another media source or whatever.
Is there a way that this would be tracked through your service, or is it just a case that you get a chance to use it and that's good enough? Do you have a way of continuing out, just to see how it's being used in different media?