Let me maybe clarify the 1,500 data points.That is the maximum number of data points that we attempt to collect. I don't know that we have all 1,500 elements on any one individual.
About half of those are actual interests and activities that consumers are involved in and, of course, while I may play golf, I typically may not also play tennis or boat or have other hobbies. The average number of elements on any one individual is certainly not nearly that high. I would say that it's maybe more in the category of several hundred.
Also, I think it's important to understand that it is a description of our U.S. products, and that is the business that has been around the longest—for over 40 years. We have more recently expanded into other geographies—Canada, Europe, Latin America, and Asia—and in those countries, we have far fewer information points.