We provide data to any client—HSBC or any other client—under contract, and that contract specifically says what they can do with the data. In the case of our U.S. clients, they can use the data for marketing purposes. They typically do not receive all of those data points. They are interested in certain data points for their particular marketing purposes, and not all data points are applicable to all industries.
They would receive a subset of the data, and they would have a requirement from us to use it for a period of time and to either return it or destroy it. For our larger clients we actually often have on-site employees of Acxiom who work at the client's location who give us added assurances that those contractual terms are being followed.