No, they typically get the names. The data is delivered to the clients in two ways. They can buy a list from us that is a selected list based on certain criteria that they specify. In other words, a drug company might want a list of people with an interest in allergies or who suffer from allergies, because they want to promote a particular new product to them. We would select those people from our database and send that client of Acxiom's the list, and it would include the names and addresses. It might include the telephone numbers if they're intending to do a telemarketing campaign.
The other way they can receive data from us is through something we call “list enhancement”. That is where our client, in this case the drug company, would send us the names and addresses of people they are looking for allergy data on, and we would match those to our database and append the data that they specifically have requested—in this case, interest in allergies—to their list, and send that list back to them.