The type of data you just described, such as what he purchases at the liquor store and so forth, would not be the type of data that Acxiom has. We have general demographic information that describes the household characteristics: is this a couple living there? Do they have children? Is it an older couple or a younger couple? It's that type of thing, and then we would have interests and lifestyle information, not related to any kind of sensitive or health or financial types of transactions. It's general in nature, but it is associated with the actual names and addresses.
On December 6th, 2012. See this statement in context.