Hopefully if I've got enough time I'll come back to that before we finish, but I'm sure some of my colleagues today will pursue that line.
When you talk about the preference data and the privacy constraints around BlueKai, as the data drop into your data vault—for lack of a better term—and consumers determine they don't want their information out there anymore for whatever reason, when they push that opt-out button on that cookie, I read somewhere there's a six-month window, I believe, before that data is deleted. I'm not sure if that's accurate; you can correct that.
When I've opted out at my choice with my data—this is the information being stored at BlueKai or any other aggregator—am I correct in understanding that the data is fully deleted?