We're bound by different rules from the ones that CBC/Radio-Canada have. We have accountability to our shareholders, and we do not have the same kinds of means that the CBC has. I guess it's well known in the industry. When the private broadcaster will need one individual, CBC will come with three or four.
They have this $1.1 billion, so they're spending it somewhere. We know that money is no object with them. It's the way they operate. We are ruled by other kinds of principles. We need to be profitable because if not our business will not survive down the road. Therefore, managing our business according to good and fair business principles is the one that we've been following for the last decade.
In fact, as you probably know, Sun Media was an acquisition of Quebecor about 13 to 14 years ago, and that was also the way that Sun Media was operating previously, as other newspaper companies, like Postmedia, which was previously Southam, and other companies...as also other companies we acquired like the Osprey acquisition. These are the types of principles that we need to follow to make sure that down the road we'll be there and to provide appropriate information to Canadians.