It's something that is being picked up.
I have a proclamation done on March 20. It happens to be my birthday—it also happens to be the first day of spring, in many cases—so it's easy for me to remember. It's much like what we do with the fire alarms and changing the smoke detector. It's something we can remember as a touch point. It's a little bit kitschy, but it's catching on. The other crime prevention groups across Canada have been picking it up, across Ontario. It's something that again I will be presenting through the Competition Bureau.
We send out a press release. At CPAT we invite a seniors group every year and do a luncheon for 50 to 100 people. We invite the Insurance Bureau of Canada and the Bank of Canada to come, and they do a thing about money and fraud. We talk about fraud and send out releases to various seniors groups.
As I said, everybody uses something very memorable, so that you don't have to have too many PINs, but the adding on of the year at the end or at the beginning just makes it a little more unlikely that somebody looking over your shoulder is going to be able to guess it easily. It's just a reminder that we need to be protecting our identity.