That is the entertainment aspect. People use the communication service for the pleasure of chatting among themselves at little cost. You are not in business for philanthropic reasons. You are in business to sell a product or a service. Communication is only the means by which you are able to do business. If your business does well, it is greatly to your credit.
Let me ask the question again: how do you determine the quality of those two services, the service dealing with private information and the service dealing with public information? You are selling something here. We want to know what it is.