No, I think it's important for us to let people know how this technology works. We've done that in a number of ways over the years. I think it's clear that we need to do more of that. One of the things that we've announced this week is that we're going to be educating people, specifically as a part of using the Facebook service, about the fact that this technology exists and that we collect this information. We'll be educating people in other ways as well.
We recently published a blog post on our website that provides more information about this practice. Following the hearings this past week, people were interested in understanding more.
I certainly agree with your point that we need to communicate more about this.