Yes and no. With the information that we get from Monarch or Saga when we implement that for a client, that's information that is provided by people who visit their website voluntarily when they enter their information on the website, like joining a mailing list, volunteering, or whatever it happens to be. The information from Facebook is completely anonymous information on the performance of a particular ad—whether it was seen x number of times, how many times it was clicked on.
To your question about processing data, we don't really process data for folks. We take information that they provide to us, like a voter list, as I mentioned, and put it into a tool like the political customer relation management tool.
We're not data harvesters by any stretch of the imagination. Certainly, we don't do psychographic profiling, or profiling of any other type. We're not psychologists; we're tech people, and we place ads.