No, the tools we have access to through Facebook or Google already provide all of the targeting information we need with respect to an audience. With Facebook in particular, you can target based on geography, down to a postal code level. You can target an ad based on the general demographic characteristics—male, female, general age category. You can also target based on an interest category. That information is really all you need to create an advertising campaign, and that's provided to us by the client.
On April 24th, 2018. See this statement in context.