Good morning. My name is Zack Massingham, and I'm the co-founder and Chief Executive Officer of AggregateIQ.
I would like to thank you for inviting us to join you here today to provide information to support your study and to answer your questions. I'd like to start by sharing some information about our company.
My idea for AggregateIQ started in 2011 while working for a campaign. I saw that there were a number of inefficient things that campaigns were doing, and learnings weren't being applied from one campaign through to the next. They were using paper to keep track of what they were doing.
I created AggregateIQ to provide IT services to help them use technology to campaign better. I purchased the AggregateIQ.com domain name in April 2011 and use AggregateIQ as a trade name for my consulting work. In 2013 Jeff Silvester and I decided to formally work together. We incorporated AggregatelQ Data Services Ltd. in November 2013, and today we just go by AggregateIQ or AIQ.
Given some of the testimony you have heard, some of which has been reported in the media, we thought it would be important to clarify a few things. We are not, nor have we ever been, a department or subsidiary of SCL or Cambridge Analytica. We are, and have always been, 100% Canadian owned and operated.
There were two people responsible for founding the company, and those same two people are responsible for the operations of that company: Jeff Silvester and me. All of the work we do for our clients is kept separate from every other client. The only personal information we use in our work is that which is provided to us by our clients for specific purposes. In doing so, we do our very best to comply with all applicable privacy laws in each jurisdiction where we work.
We have never managed, had access to, or used any Facebook data allegedly improperly obtained by Cambridge Analytica or by anyone else.
We are an online advertising website and software development company from Victoria, British Columbia. With determination, a lot of hard work, and the help of our amazing team, we've had the opportunity to work on projects around the world, but we remain a small Canadian company.
Thank you.