It's less about the capability than it is about everything else.
When working on microbead issues, one of the things we found right away was that a lot of companies wanted to do the right thing in terms of restricting the size of microbeads. Those are the small plastic additives to shampoo, toothpaste, and so forth. A lot of companies wanted to make the right decisions, but the regulatory body didn't provide a set of standard rules, which then allowed for the subsidization model to actually increase the profit margin at the expense of the environment. How do you compete in that environment?
In the same context, is the reluctance of companies to subscribe to the GDPR partly because, in moving toward that model, we have no enforcement of it? Some of them might say, in principle, “Yes, we're going to follow it”, but the reality is that a lack of an incentive model would restrict their capabilities for third party source advertising, selling, data mining, and data management, which wouldn't make economic sense for them in that realm. Would others comply and fall in line if there was actually an enforcement model that made sure there was standardization?