I think our technology raises a different set of privacy challenges than a social networking service. I would say, though, that the set of principles we stand for on privacy are applicable to both. In practice, it would take some work by a company to translate that into questions of what data it should collect and how its consent model works. Those principles apply both to Mozilla and to those other companies.
Over the last two decades, essentially, in really seeking to make those principles meaningful within the browser, we have successfully built a product that is very respectful of people's privacy. I think that if other companies were to take those principles and translate them into their technology, they would be able to do the same.
The technology itself might raise a different set of issues and questions about what the consent model is, what data is collected, what a company learns, and what it's not going to learn. Those answers will vary based on the technology, but I think the principles still apply. Again, practising those principles has allowed us to build a browser that we feel is quite respectful.