I would actually give you a slightly different reason. We looked at the settings, the third party data-sharing settings that existed within the Facebook platform when that story broke, and it was clear that, at a minimum, those settings were not sufficient or transparent, and possibly not accurate.
Also, as I mentioned, overall across the industry there is a problem with the default state of settings. I think you could see that in where those settings were that day. The default was still set to sharing fairly expansive data with third party app developers.
When we looked at those settings, we thought that this was just not the right level. It didn't appear to be accurate or transparent, and the level of sharing was still too broad. It was a moment when we could take a stand and say, “We are not going to advertise, at a minimum, until those settings are fixed.”