Thanks to you both.
I want to start with transparency in advertising. My question is for Mr. Bennett, or for you both, actually. When it comes to the targeted nature of ads, we've always had targeted ads in politics in different ways. People advertise in specific magazines because they think that this readership is more likely to respond to a message, as indicated in your opening comments. If there is a particular issue that Canadians might be interested in because they have kids or because they own a gun, or whatever the case might be, messages get targeted, and really always have been. It's often information that is not collected digitally, but collected at the door. A real issue seems to be the transparency in the targeted nature of these ads.
I don't know if you're aware, but Mr. Wylie was just before Congress and proposed some recommendations for transparency in political advertising. Perhaps you could both speak to the importance of transparency and what that transparency actually looks like in practice.