I think we have to make some distinctions between forms of micro-targeting. Of course, the more innocuous form is where particular segments of the population are singled out for messaging about a particular policy proposal. On the face of it, there is nothing particularly controversial about that. I would just point out that the actual business model of Cambridge Analytica was based on the belief that different individuals, with different psychological characteristics, would respond emotionally in different ways to similar messages about policy, both negative and positive. Most Canadians would find that something we do not want in this country.
One key to it is advertising standards, so that's part of the picture, but of course another key to it is what political parties can and cannot do in using commercial sources of data and these companies in their campaigning. It's a complicated picture involving different sets of legislative standards in Canada, as well as different institutions.