Good morning to both of you, gentlemen. Thank you very much for appearing.
Mr. Giasson, I want to start with you.
I was very interested in a study you did, which you published in the Canadian Journal of Communication. It was done during the 2011 election campaign. You put McGill students through different political ads, both negative and positive, and you measured their response physiologically and cognitively.
I am wondering if you could review the results of the experience, and the specific difference you found between a positive and a negative ad.