After reading your article, I noted, and you reiterated the same point, that there is an increased attentiveness when you see negative ads. Right now we see a lot of negative ads circulating on the Internet.
There are a couple of pieces that I want you to comment on, to see what sort of reaction these extreme ads would provoke. I was in Latvia, travelling on a different committee, prior to the deployment of Canadian forces there. One of the things we were briefed on was that some disinformation would be occurring and to be aware of it. We've seen examples on the Internet where Canadian soldiers are being accused of doing certain things, which is total disinformation. We also saw that in Nigeria during the election campaign, where some very horrific images were used against one political party.
If negative ads are increasing attentiveness, what kinds of reactions are they going to provoke in the people who watch them?