We know that he said there were links in the dataset to advertising networks that would therefore be engaged in commercial work. The way he describes the way the dataset is collected, it would certainly have that application. You effectively have a store of information about people that's linked to their profiles. You can add other information to that, which may be more specific to political campaigns, but that information is still going to be very useful for commercial campaigns as well. Also, he sees these datasets as kind of almost living organisms to which you're constantly adding new data information, and you can just call up information and create new datasets and new audience groups out of this market set, whenever you want.
On May 3rd, 2018. See this statement in context.