I think if you're looking at what is the best in class, raises the most boats, standard for data protection obligations, then GDPR is setting that right now. It is driving change, both in our company and in other companies.
Equally, it's presenting a real challenge to companies that don't have sophisticated internal IT systems, or a clear understanding of what data they hold, and what responsibility they have to the users, especially companies that try to export or import from Europe, or have a relationship with customers in Europe. What we're going to see over the next six months and more is companies struggling to understand what their obligations are under GDPR.