Mr. Balsillie, let's talk about all the data gathered by the big players in the world who directly or indirectly have access to our private life. If I use my virtual assistant to make a reservation at a restaurant, by the end of a year, Google will know that I go to Saint-Hubert every two weeks, for instance. It does not stop there. It will know where my favourite garage is and what kind of car I drive. That is a lot of data that can be reused. And yet, I provided it voluntarily by choosing a restaurant.
You said that we need a framework and legislation on the use of personal data, but how can we do that if that data is provided voluntarily? If I give my friends my personal phone number, it is because I want them to call me. Before the courts, the Web giants will say that the data they received was provided to them voluntarily. For instance, someone might post a picture of themselves on Facebook with red hair because they like to dye their hair red. There is nothing we can do to stop that.
What do you think?