That's my next question. When people are engaging SCL, Cambridge Analytica, or AggregateIQ, particularly for elections, what are they buying?
What we were led to believe through AggregateIQ is that it's like Burma-Shave: you just put a little thing on Facebook, and they were just the ones that put on the ads, based on some demographic data on Facebook. If somebody waves at you on the street, it's the same thing as putting on a light; they were just gathering that, and that was all they were doing, but 600,000 pounds for a single contract just so someone can go and target some people on Facebook, which most people or any volunteer could probably do...?
You're suggesting that what they were really buying was access to this aggregated database, this psychosocial profiling, this vast amount of data that was collected. That's what people were buying into.