I can't speak to the specific intentions of AIQ and why they put certain things there, but there was a systemic culture in the group of companies that we've been speaking about that completely disregarded the importance of truth in an election. SCL and Cambridge Analytica regularly advertised disinformation as a service offering.
Part of it could be dark humour, and part of it could also be reflective of the fact that this kind of humour would be completely acceptable in this group of companies.