Let me be clear. First of all, if you read through the documentation that was sent to Dominic Cummings, nothing in there is illegal, and nothing in there is necessarily comparable to, for example, Cambridge Analytica. There was no proposal to misappropriate data.
If you collect data with awareness and consent, then that is a legitimate use and collection of data. The thing that I would just caution, again, is that simply because data is involved in a project does not mean that there is any nefarious intent or purpose for that project.
With relation to the—