The thing that I find farcical is the line that all AggregateIQ does is just click some demographic on Facebook Ads Manager and that's it. The problem I have with that is, I'm like, well, what is the value of your company then? All you're doing is something an intern could do, right?
If you know that you want to target women between 25 and 30, you can tell your intern to go and do that. I don't understand why you would need.... It would be a lot cheaper, also, because you wouldn't have to be paying for all the consultancy fees. To me, that's just farcical as an explanation, unless they are grossly incompetent or.... I don't know if Vote Leave was just that stupid, but having met Dom Cummings, I don't think he is, so I find that really hard to believe.
One of the things that Facebook has gone out and confirmed is that a lot of these different campaigns were using the same custom audiences for targeting. I don't understand that explanation, and I can't speak for them, but for me, I don't buy it.