Let me be clear. That is not accurate. Let me be just super-clear right now. That is not accurate. I was not in the United States at that time pitching the Republican Party. I welcome you to ask the RNC if I was there doing that. It's just not true.
In terms of Facebook, I don't even know where to begin with this. When you are looking at underlying motivators of people, for example, that does not mean you have to do anything nefarious. For example, if people are more extroverted, they like things that have a higher audiovisual content in them, so you might want to send them something that is more flashy or more fun, compared to people who are more introverted who might want to read something more in-depth. They're conscientious, for example.
I would just caution people about twisting anything to do with data or anything to do with the underlying psychology of voters into something nefarious when it doesn't necessarily have to be.
To be clear, I didn't work for the Liberal Party. I haven't worked for the Liberal Party in I don't know how many years, but a long time, since before I moved to the U.K. The work I did for the LRB was simply helping them when they were transitioning—because this was the time that the government was just being set up—on looking at caucus communications, looking at basic metrics on things like Twitter, what people are talking about. There was nothing nefarious about that. To be clear, I haven't worked for the Liberal Party or any Canadian Liberal entity on psychographic targeting. Let me just be super-clear. Any insinuation that I have done that is just untrue. I have not worked on psychometric-based targeting for the Liberal Party or any Liberal entity.