Target audience analysis, or TAA, is the starting point for information operations in a military context. It's something SCL specialized in. If you take a step back for a moment and look at information operations as a military endeavour, it's part of what's called multi-dimensional battle space, where you as the military client are trying to seek out dominance in all of those spaces, whether it's land, sea, airspace, or indeed, information. TAA is the starting point where you look for the information space around your target and identify weaknesses or vulnerabilities in that information space, whether to deny your opponent information or to provide them with information that is conducive to your operational objective.
Evidence of meeting #109 for Access to Information, Privacy and Ethics in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was scl.
A video is available from Parliament.