Absolutely, every party does collect data. It's a matter of how much data they collect and how they use it.
Let's come back to this email that you sent at the time you were pitching the Leave vote psychographic micro-targeting. You wrote, “Some of us will be in Ottawa this month working on a similar project for a major Canadian political party”. Were you pitching, basically, this same approach to the Liberal Party of Canada in January 2016?