I would start with the statistic I gave you, which is that 90% of Canadians are very concerned about their privacy protection, and the majority of Canadians do not know what their rights are. There are many reasons for this, including the fact that privacy policies of companies, as all of us have had the occasion to read or not read, are long, complex, and not very informative. What is a consumer to do about reading this kind of information? People do not understand what happens to their information; they click without knowing what happens to their information.
With a code of practice in a given sector, in the insurance sector, say, or the banking sector, the tangible impact would be that consumers as a class would be better informed in a given sector about what generally happens to their information in the industry in question. It would address directly the gap in knowledge of consumers, which perhaps might lead to greater trust by consumers in the industry in question.