In terms of the money paid, the vast, vast majority of all of it went directly to the advertising. There are also reporting tools and things like that. There's our time. We did some IT work with Vote Leave as well, which we talked about when I was here last time.
With respect to the value for money, labour—because of course we were also helping them create the ads with graphic designers and this sort of thing.... So between labour and everything else, it all adds up.