We don't conduct ourselves to provide disinformation; we provide information. All of the advertising we do is clearly attached to the clients we do the advertising for. We're not trying to hide any of that. All of that information has been provided to the different regulators and, indeed, to different committees. They're going to do the work that they need do to ensure that it was all within the limits, but none of the advertising we've ever seen and none of the work we've ever done for any of our clients would come close to the type of description of what Mr. Wylie was saying.
With respect to the Ephemeral project, that particular comment was just a comment by one of our staff. With regard to that particular project, the comment is making reference to—and I talked about this at the DCMS committee—the fact that, when you have multiple databases that have potentially the same information in them, if you're going to put those back together at some point, you need to know which one is in charge. It's like a parent-child relationship in data. That database of truth is a comment that one is always the most right one. If you ever have a conflict like there's a phone number over here, and there's a phone number there, we're trying to put together which one is right. The comment is that that particular server is the one that's going to be found to be right.